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MiQ

Research Study & Guide

Behind the screens: TV viewing habits in the UK

Behind the screens: TV viewing habits in the UK

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Advertima Vision AG

blog

4 ways to boost retail media revenues with in-store audience segmentation

4 ways to boost retail media revenues with in-store audience segmentation

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Say It Now

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How UK businesses can reshape marketing & advertising amidst cost-of-living challenges

How UK businesses can reshape marketing & advertising amidst cost-of-living challenges

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Covatic

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Reaching the pot of gold at the end of the FAST rainbow

Reaching the pot of gold at the end of the FAST rainbow

Ipsos iris Social Media

Ipsos

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Ipsos Industry Deep Dive: Social Media

Ipsos Industry Deep Dive: Social Media

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Captify

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Take Your 2024 Travel Strategy to New Heights

Take Your 2024 Travel Strategy to New Heights

Building A Commerce Media Strategy - Now & Beyond

PubMatic

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Building a Commerce Strategy - Now & Beyond

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Hearts & Science - an OMG agency

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Protecting brands in the evolving digital landscape

Protecting brands in the evolving digital landscape

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TikTok

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Safety on TikTok 2023 Annual Report

Safety on TikTok 2023 Annual Report

How Brands Can Harness the Passion of Gaming Fans

Activision Blizzard Media

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How brands can harness the passion of gaming fandom

How brands can harness the passion of gaming fandom

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Say It Now

blog

The Expert Verdict on CTV: how to make your media spend work harder

The Expert Verdict on CTV: how to make your media spend work harder

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Metricomm

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Search advertising & SEO depend on PR

Search advertising & SEO depend on PR

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Policy & standards

Back
Policy & standards

The Future of Targeting & Measurement

Back
The Future of Targeting & Measurement

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

Back
IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

The Evidence

Back
The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

Back
Tool for small businesses

Adspend Analyser

Back
Adspend Analyser

Jargon Buster

Back
Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Connected TV

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Connected TV

IAB UK Connected

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IAB UK Connected

Get into Digital

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Get into Digital

Latest updates

Back
Latest updates

News

Back
News

Opinions

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Opinions

Industry sectors

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Industry sectors

Retail Media

Back
Retail Media

Industry specialism

Back
Industry specialism

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Past events on-demand

Back
Past events on-demand

Training courses

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Training courses

Leadership Summit 2024

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Leadership Summit 2024

Digital Upfronts

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